Clean and drinkable tap water flows into the majority of homes in industrialised nations but despite pretty good quality and taste, it remains a drink of last resort. Instead, single-serve water in throw-away bottles has exploded in popularity and while it may be trendy, it’s polluting the environment and harming our seas and wildlife. Estimates suggest that the world consumes more than 220 billion bottles per year.
The inspiration behind bobble
In 2008 our founders, Richard and Stephanie Smiedt, were developing product in Asia when they passed by an open field piled high with factory waste. The scale was massive, breath taking (quite literally). The field was a graphic illustration of the often-invisible impact of production and consumption. Richard and Stephanie felt compelled to move in a different direction.
They turned their attention towards single-serve plastic water bottles. If those bottles were exacting a murderous toll on the environment, they would simply need to reinvent them. They had seen consumer willingness to replace plastic bags in the checkout line and felt confident consumers would do the same with water bottles. The invention of bobble’s portable filter was a signature milestone; the filter makes bobble possible, and distinguishes it from the cluttered field of water bottles. With bobble, consumers could make their own visible statement about their belief in functional, ecologically pure business practices. In doing so they can enjoy the experience of healthy, single-serve water, minus the financial and environmental cost.
Since the bobble bottle’s introduction in 2010, millions have been sold worldwide. The bobbles are currently available in more than 40,000 stores, three dozen countries and on five continents. The secret? A beautiful bottle that motivates environmentally-friendly drinking.
The secret’s in the carbon
The invention of bobble’s portable carbon filter was a milestone. Carbon filters are a proven, powerful chemical absorbent. As water passes over them, the negative ions of contaminants (like chlorine) are trapped by the carbon granules yielding a cleaner, crisper taste. All three members of the bobble family were designed by industrial designer Karim Rashid and the one-size-fits-all filter nozzles come in a range of colours.
Make a water statement
bobble bottles enable consumers to make “a visible statement about their belief in functional, ecologically pure business practices” and enjoy as much filtered water as they please with a clear (and trendy) conscience. The success of the bobble bottle in just five years has already helped to keep many millions of discarded plastic bottles out of the environment.
“We believe in design with a purpose. Our first product, bobble, effectively pioneered a new category: personal, portable water filtration. bobble is a reusable, filtered water bottle engineered to change people’s drinking habits by slowing the mass consumption of single-serve water bottles” – from bobble’s mission statement.
bobble offers a more sustainable solution to the egregious waste created by the 38 billion disposable water bottles thrown away every year in the u.s.
we see beauty in our environment, all around us, and we strive to protect it by designing affordable, sustainable products.
one estimate suggests that the world consumes more than 200 billion single-serve bottles of water per year.
the development of bobble's portable filter was a signature milestone; the filter makes bobble possible, and distinguishes it from the cluttered field of water bottles.